This project was a full rebrand of a UK tabloid titled CAMPING magazine. I repositioned it as a more considered, editorial-style publication for people who are serious about the outdoors. The departments are primarily gear-focused, built for readers who care deeply about performance, durability, and thoughtful investment. Writers conduct their own research and interview athletes about their top equipment picks, offering informed recommendations on the best tools and supplies entering or remaining on the market. The features take a more aspirational angle. They tell the stories of adventurers, nomads, and tree-huggers alike, designed to inspire readers to get outside and pursue those experiences for themselves.

I developed the complete print system, including the masthead and cover treatments, layouts and grid structures, navigation, headlines, folios, and typographic styles.