When researching the target audience for Salt City, I realized the amount of families looking for a place that could help fathers to feel their most confident while also being entirely kid-friendly. I pulled a lot from those ideas, and eventually landed on the branding you see now. I tried to narrow in on a masculine, approachable voice that invites in the families of Salt Lake area.

Because I wanted to capitalize on the full scope of what barbershops offer, I created a line of male hair and skin products that could be sold and used within the shop. The bubble icons are reminiscent of cleanliness; soap, serums, and quality care. They counteract the mathematical feel of the type, meant to convey professionalism. Ultimately, the brand encourages men and kids alike to have a good hair day, every day.

This project involved the development of a full presentation of audience research, which can be downloaded below.